T H E   S O C I A L's Book Recommendations

I think it is insane that most people don't read books... people don't believe that millions of dollars of wisdoms could be contained in a $12 soft-cover book. You're wrong. People who have been through a lifetime of struggle and lessons offer the very best pearls of what they learned and will sit down for a year or two with other writers to help them to jot that down so that in a week, you can learn what they learned.

-Owen Cook in “The Truth About Success 2 - Execution, Learning From Failure, Not Being a Lazy Slug”

How to Win Friends and Influence People

by Dale Carnegie

Leaders like Warren Buffet swear by How to Win Friends And Influence People by Dale Carnegie, and the lessons of Carnegie have stood the test of time. They are classic principles in the best sense, and the fundamentals of this book are still applicable generations later. These principles do not revolve around trends or fads, they are just the building blocks of social intelligence, and how practicing good social skills can improve your life.

Elon Musk - Tesla, SpaceX, and the Quest for a Fantastic Future

by Ashlee Vance

Often compared to visionaries Thomas Edison and Steve Jobs, the 44-year-old Musk has harnessed, expanded and revolutionized the fields of electric cars, space exploration and solar energy. Based on extensive research and interviews with Musk, his colleagues, friends and family, Vance's authorized biography examines his life and career of one of today's most interesting and innovative industrialists.

Influence - The Psychology of Persuasion

by Robert B. Cialdini

This book is an amazing read for anyone who is trying to understand and answer questions as to why compliance professionals are able to sell you their ideas. Also, if you are inquisitive about Human Psychology and want to learn about numerous experiments & researches, this book contains plenty of them.

The Power of Habit

by Charles Duhigg

Duhigg is optimistic about how we can put the science to use. “Once you understand that habits can change,” he concludes, “you have the freedom - and the responsibility - to remake them. Once you understand that habits can be rebuilt, the power becomes easier to grasp, and the only option left is to get to work.”

Thinking Fast and Slow

by Daniel Kahneman

It is an astonishingly rich book: lucid, profound, full of intellectual surprises and self-help value. It is consistently entertaining and frequently touching, especially when Kahneman is recounting his collaboration with Tversky.

The 7 Habits of Highly Effective People

by Stephen R. Covey

It has been said that Covey's seven habits are merely common sense. On their own they may be, but put together in that sequence and with the philosophy of principle-centredness to support them, they can product the synergy that Covey celebrates. The 7 Habits gives readers the means for changing the little to transform the big.